Archive for tag: PR

World Public Relations Day Festival 2024 puts spotlight on AI, Sustainability PR

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Accra, May 2, 2024 – In an era marked by unprecedented challenges and transformative shifts, the significance of public relations (PR) professio...

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Hitlist for Crafting a Winning PR Strategy

Public Relations (PR) is a vital aspect of any business’s success. It helps to shape its image, build relationships with stakeholders, and ultimately ...

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PR in the Age of Data: The Enduring Legacy of Public Relations

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In the dynamic world of public relations, where reputation and influence are paramount, the role of PR professionals has evolved from mere storyteller...

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Public Relations is not a manipulation tool – Emma Wenani

Emma Wenani
Chief Director - Global Media Alliance

Chief Director of Global Media Alliance, Emma Wenani, has dispelled the notion surrounding Public Relations (PR) as a tool for manipulation. She expla...

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Positioning PR Women for Professional Growth and Excellence: A Feminist Perspective

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All is set for the 7th Women in PR Ghana Summit 2023 and the theme for the year is ‘’Positioning PR Women for Professional Growth and Excellence.’’ As...

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#WPRDFestival: PR & Media – The Blurry Lines

Emmanuel Klome. PR Executive, Global Media Alliance

In the realm of communication, the relationship between public relations practitioners and the media is one of intertwined collaboration. Both sides s...

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Harnessing The Power of Public Relations; A Reflective Essay

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Public Relations (PR) is a powerful tool that shapes public perception, builds relationships, and influences the success of individuals, organizations...

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World Public Relations Day Festival 2023

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The most exciting time of year for PR Practitioners and Communication Professionals! It’s the World Public Relations Day Festival 2023. With well-cura...

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The Role of PR in Crisis Management

In today’s work environment, businesses go through various challenges and every so often companies and brands are faced with crisis situations that ne...

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Public Relations vs. Advertising

In today’s fast paced world, where a lot of things are fighting for our attention, many brands and organizations have been forced to device strategies...

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