Archive for category: World Public Relations Day 2024

Redefining Public Relations : The AI Advantage. By Benedicta Akweley Ashong

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Hutton,1999 identifies four stages of Public Relations (PR), starting from ‘the public be fooled’  improving to ‘the public be informed’, progressing ...

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Empowering Women in Public Relations: Navigating the Future Landscape in Ghana. By Bridget Mensah

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Public Relations (PR) has undergone significant transformations in Ghana, and women are playing an increasingly vital role in shaping the industry’s f...

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Looking Into The Future: Why PR Matters . By Alberta Dorcas James

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Like numerous other disciplines, Public Relations (PR) has evolved significantly. Originally focused on employing methods of persuasion, it has evolve...

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The Future of PR in a Changing World. By Asantewaa Osafo

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Public Relations has long been the cornerstone of how organizations communicate and build relationships with their audiences. However, in today’s fast...

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World Public Relations Day Festival 2024 puts spotlight on AI, Sustainability PR

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Accra, May 2, 2024 – In an era marked by unprecedented challenges and transformative shifts, the significance of public relations (PR) professio...

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