Archive for category: Public Relations



Public Relations (PR) plays a pivotal role in the success of any event. It serves as a guiding force that shapes perception, generates excitement and ...

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World PR Day Festival: Global Media Alliance, Boomplay Celebrate Top-10 Artistes in Ghana Harnessing Power of PR


Press Release July 14, 2023, Accra, Ghana – In marking this year’s World Public Relations Festival, Global Media Alliance (GMA) in partnership w...

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#WPRDFestival: PR & Media – The Blurry Lines

Emmanuel Klome. PR Executive, Global Media Alliance

In the realm of communication, the relationship between public relations practitioners and the media is one of intertwined collaboration. Both sides s...

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Harnessing The Power of Public Relations; A Reflective Essay


Public Relations (PR) is a powerful tool that shapes public perception, builds relationships, and influences the success of individuals, organizations...

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Thought Leadership: A Strategic PR Tactic For Brands


A successful public relations (PR) strategy can be a game-changer for any brand. It builds a relationship between the brand and its target customers b...

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#WPRDFestival: Today’s Digital Landscape for The Ghanaian PR Practitioner

Asantewaa Osafo, PR Executive, Global Media Alliance

The World Public Relations Day Festival activities in Ghana has been buzzing in the PR community. It is warming up to be an unprecedented event that u...

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Ghana Kickstarts Festival Activities Ahead of World Public Relations Day 2023

WPRD Launch Image

The 3rd edition of World Public Relations Day (WPRD) in Ghana has been launched with a series of festival activities lined up to make this year’s WPRD...

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World Public Relations Day Festival 2023


The most exciting time of year for PR Practitioners and Communication Professionals! It’s the World Public Relations Day Festival 2023. With well-cura...

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Five Reasons Why PR is Essential for SMEs


Public Relations is critical in promoting Small and Medium Enterprises (SMEs) in modern times. The reputation and image of every organization is to ul...

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