Archive for category: Public Relations

Redefining Public Relations : The AI Advantage. By Benedicta Akweley Ashong


Hutton,1999 identifies four stages of Public Relations (PR), starting from ‘the public be fooled’  improving to ‘the public be informed’, progressing ...

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Empowering Women in Public Relations: Navigating the Future Landscape in Ghana. By Bridget Mensah


Public Relations (PR) has undergone significant transformations in Ghana, and women are playing an increasingly vital role in shaping the industry’s f...

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Looking Into The Future: Why PR Matters . By Alberta Dorcas James

Alberta-James- (1)

Like numerous other disciplines, Public Relations (PR) has evolved significantly. Originally focused on employing methods of persuasion, it has evolve...

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The Future of PR in a Changing World. By Asantewaa Osafo


Public Relations has long been the cornerstone of how organizations communicate and build relationships with their audiences. However, in today’s fast...

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World Public Relations Day Festival 2024 puts spotlight on AI, Sustainability PR


Accra, May 2, 2024 – In an era marked by unprecedented challenges and transformative shifts, the significance of public relations (PR) professio...

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Hitlist for Crafting a Winning PR Strategy

Public Relations (PR) is a vital aspect of any business’s success. It helps to shape its image, build relationships with stakeholders, and ultimately ...

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Global Media Alliance hosts Drake University students in cross-cultural collaboration

Interns making a presentation to the GMA team

Global Media Alliance (GMA), a leading PR agency in Ghana, instituted a partnership with Drake University, USA, for a cross-cultural collaboration. GM...

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Mastering PR for Events: Key strategies and lessons from the #WPRDFESTIVAL


Public Relations (PR) plays a pivotal role in the success of any event. It serves as a guiding force that shapes perception, generates excitement and ...

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World PR Day Festival: Global Media Alliance, Boomplay Celebrate Top-10 Artistes in Ghana Harnessing Power of PR


Press Release July 14, 2023, Accra, Ghana – In marking this year’s World Public Relations Festival, Global Media Alliance (GMA) in partnership w...

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#WPRDFestival: PR & Media – The Blurry Lines

Emmanuel Klome. PR Executive, Global Media Alliance

In the realm of communication, the relationship between public relations practitioners and the media is one of intertwined collaboration. Both sides s...

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