TROLLS TO THRONE: KING PROMISE – THE CHOSEN ONE!

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For years, he was the butt of jokes on social media — a perennial nominee, never a winner of the big one. But at the 26th edition of the Telecel Ghana...

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Mental Health Care for New Moms: A Corporate Priority, not a Bonus

Alberta Naa Dedei James

About a year ago, my life changed completely. A new sound filled my home, my sleep pattern shifted, and everything I once knew took on a different sha...

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Celebrating Culture, Building Unity: The Global Media Alliance Experience

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It is not every day you see members of the Senior Management Team (SMT) adorned in traditional attire that celebrates the beauty and richness of Ga cu...

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Celebrity Endorsements & Fashion PR: A Match Made for Branding

Benedicta Ashong

As a PR professional, I’ve seen firsthand how powerful celebrity endorsements can be in shaping a brand’s image—especially in the fashion industry. We...

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AI and the Future of Marketing: Insights from Emma Wenani

Emma Wenani sharing insights on AI-driven content creation and business development.

At the recent Women in Marketing Real Talk Debate Series held in Accra, Ghana, Emma Wenani, Chief Director at Global Media Alliance (GMA), was intervi...

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Strategies for Leveraging Digital Marketing to Elevate Made-in-Ghana Products

Eyram Dunyo

As someone who spends a lot of time analyzing digital trends, I have realized that many Made-in-Ghana brands struggle with visibility, even though the...

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The Impact of ‘Let’s Talk Digital’: Shaping the Future of Digital Marketing

Let's Talk Digital 2024

Whoopro, powered by Global Media Alliance, launched a landmark series of events for industry professionals, brands, and digital practitioners to engag...

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The Evolution of PR in Africa: Navigating Change in a Dynamic Landscape

The Evolution of PR

Public Relations (PR) in Africa has undergone quite a transformation over the years. From its traditional role of media relations and crisis managemen...

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Youth radio powerhouse YFM claims major victories at Guinness Ghana DJ Awards

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Y107.9FM (YFM) has reinforced its position as Ghana’s leading youth and urban radio station with an outstanding performance at the 12th annual G...

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Ghana’s Social Media Landscape: Opportunities & Challenges

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As a digital enthusiast and account manager at Global Media Alliance, I’ve witnessed firsthand the transformative power of social media in Ghana...

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