Archive for category: Blog

#OutstandingBrands2021: Brand positioning: rising above the din with digital

Eli Daniel-Wilson

We live in a time of limitless choices, largely as a result of the rapid growth and assimilation of technology in our everyday lives. Whereas we used ...

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Coronavirus (Covid-19): How to Protect Yourself

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The relevance of Public Relations in Politics

Public Relations is all about the way organisations communicate with the public, promote themselves and build a positive reputation and public image. ...

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Personalization as a Marketing Strategy

Despite the increasing change in global marketing, marketing conversion is still very low. 95% of your campaign visitors are probably not converting i...

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PR Trends to Look Out for in 2020

The last decade saw an influx in the use of social media and the proliferation of digital monitoring and analytical tools in the public relations fiel...

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Top Email Marketing Platforms For 2020

The importance of email marketing is an established fact among marketers and business leaders. It is easy to overlook email marketing when interacting...

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Communications Audit: Establishing a Strong Communication Brand

The beginning of a new year or the transition into a new major phase of an organization is an ideal time for organizations to take a fresh look at com...

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The Need to Adapt Video Content in 2020

The Need to Adapt Video Content in 2020 Over the years, video content has proven to be a force to reckon with when it comes to content creation for di...

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The Relevance of Social Media Listening to Brands

According to Hootsuite, out of the over 4.4 Billion people with access to internet, 3.7 Billion are active social media users. This should tell you wh...

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The PR Process

Let’s say you come up with a new food delicacy and prepare it for your family without noting specific ingredients used. If they enjoy it and want you ...

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