Archive for category: Blog

Be Ahead, Use Email Marketing

In the fast-moving online world, electronic mail has become a mainstay and is relevant when it comes...

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Five Ways to Promote Effective Media Relations

Media Relations involves working with the media to inform the public of an organization’s miss...

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6 Critical Steps to Avoid a Social Media Crisis

Social media is an enormously powerful tool for managing customer relationships, broadcasting positi...

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Choosing the Appropriate Communication Channel

Have you ever had the right message but because of the channel you selected to use to pass the messa...

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The Role of PR in Crisis Management

In today’s work environment, businesses go through various challenges and every so often companies a...

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Using Social Media- Don’t lose Guard!

With social media being an important communication tool, most professionals do not want to be left o...

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4 Ways to Rank Better Online for Your Own Name: SEO for Personal Branding

Google receives over 4.5 billion searches daily. The reality of the digital age is that people are s...

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Public Relations vs. Advertising

In today’s fast paced world, where a lot of things are fighting for our attention, many brands and o...

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Integrating Virtual Reality into Your Marketing Strategy

By 2020, a third of global consumers are expected to be using virtual reality (VR). Virtual reality ...

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Influencing Brand Perceptions Through Story Stelling

When we tell stories to others, specifically stories that shape thinking and pass on wisdom, the bra...

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