Archive for category: Blog

Be Ahead, Use Email Marketing

In the fast-moving online world, electronic mail has become a mainstay and is relevant when it comes to marketing products to consumers. According to ...

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Five Ways to Promote Effective Media Relations

Media Relations involves working with the media to inform the public of an organization’s mission, policies and practices in a positive, consist...

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6 Critical Steps to Avoid a Social Media Crisis

Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But...

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Choosing the Appropriate Communication Channel

Have you ever had the right message but because of the channel you selected to use to pass the message, it did not get to the intended audience? There...

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The Role of PR in Crisis Management

In today’s work environment, businesses go through various challenges and every so often companies and brands are faced with crisis situations that ne...

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Using Social Media- Don’t lose Guard!

With social media being an important communication tool, most professionals do not want to be left out of the loop. We have seen the smallest and bigg...

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4 Ways to Rank Better Online for Your Own Name: SEO for Personal Branding

Google receives over 4.5 billion searches daily. The reality of the digital age is that people are searching every day for a thing or two every time. ...

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Public Relations vs. Advertising

In today’s fast paced world, where a lot of things are fighting for our attention, many brands and organizations have been forced to device strategies...

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Integrating Virtual Reality into Your Marketing Strategy

By 2020, a third of global consumers are expected to be using virtual reality (VR). Virtual reality is an artificial environment that is created with ...

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Influencing Brand Perceptions Through Story Stelling

When we tell stories to others, specifically stories that shape thinking and pass on wisdom, the brains of the people hearing the story synchronize wi...

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