“If I have my last dollar, I will spend it on Public Relations.” – Bill Gates Statements such as this is what makes the Public Relations practi...
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The creative economy is a rapidly growing sector, encompassing industries such as film, music, video games, advertising, architecture, and fashion, am...
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Humans are naturally entrepreneurial, innovative and problem solvers – dare not doubt it. Over time, the Human race has proved that indeed darkness do...
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Celebrated globally, World Digital Marketing Day (WDMD) falls on December 16th every year. It highlights digital marketing professionals’ effort...
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THE EVOLUTION OF DIGITAL INNOVATION IN FOOTBALL To football fans, the term digital means the access to content online which helps them to keep track o...
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In recent years, Influencer Marketing has become the hot new strategy for brands looking to new ways of reaching their target audience. Celebrity Endo...
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Communication is usually defined as the transmission of information between a sender and a receiver through a medium. In biblical context, the earlies...
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The International Advertising Association (IAA) organized a Leadership Conference dubbed Africa Rising for industry players in Accra, educating and ...
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One major social force influencing the future of public relations is Globalization. Money, products, materials, information and people flow swiftly ac...
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The familiar maxim, ‘Speech is Silver, Silence is Golden,’ is often used to denote that it is sometimes better to say nothing. A similar saying in our...
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