Marketing of a business or brand, in recent times, has undergone a lot of transformation. Transformation in the sense that there are more options, tec...
Read MoreFor small business owners, building and maintaining a website is crucial. A professional website is a great tool for educating potential customers abo...
Read MoreKnowing who your typical customer or social media user is becomes very crucial in engaging and selling to them online. How can you engage effectively ...
Read More3 weeks ago, I was part of a panel of the Women in PR Annual Summit where we were discussing Emotional Intelligence and its application to Leadership....
Read MoreIn the business to business (B2B) sector, the internet has expanded options for procurement and strategic cooperation in a major way. This is especial...
Read MoreSocial media is evolving at an incredible pace. Measuring the success of your posts is a critical component of social media marketing. It’s impo...
Read MoreCrisis is inevitable in life and business. A social media crisis is an occurrence that can have a damaging effect on a brand or individual’s reputatio...
Read MoreGoogle receives over 5.6 billion searches every day. Years ago, people would travel miles to a major library just to find specific information or read...
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