Archive for category: Blog

Why Brands Should Use Influencer Marketing As Part of Their PR Strategies

Marketing of a business or brand, in recent times, has undergone a lot of transformation. Transformation in the sense that there are more options, tec...

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Increase Your Website Traffic With These Simple Steps

For small business owners, building and maintaining a website is crucial. A professional website is a great tool for educating potential customers abo...

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Social Media Personas and Brand Engagement

Knowing who your typical customer or social media user is becomes very crucial in engaging and selling to them online. How can you engage effectively ...

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Emotional Intelligence: A Crucial Communication and Leadership Competency

3 weeks ago, I was part of a panel of the Women in PR Annual Summit where we were discussing Emotional Intelligence and its application to Leadership....

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Building Customer Trust in A Digital B2B World

In the business to business (B2B) sector, the internet has expanded options for procurement and strategic cooperation in a major way. This is especial...

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Are You Getting the Best Out of Your Social Media Marketing? Understanding the Best Social Media Metrics

Social media is evolving at an incredible pace. Measuring the success of your posts is a critical component of social media marketing. It’s impo...

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3 Ways to Manage A Social Media Crisis

Crisis is inevitable in life and business. A social media crisis is an occurrence that can have a damaging effect on a brand or individual’s reputatio...

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3 Ways to Define the Search Path to Your Brand

Google receives over 5.6 billion searches every day. Years ago, people would travel miles to a major library just to find specific information or read...

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