Archive for category: Blog

GIBA Vice President Ernest Boateng emphasizes importance of media development

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Mr. Ernest Boateng, Vice President of the Ghana Independent Broadcasters Association (GIBA) and CEO of Global Media Alliance Group, has expressed GIBA...

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Looking Into The Future: Why PR Matters . By Alberta Dorcas James

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Like numerous other disciplines, Public Relations (PR) has evolved significantly. Originally focused on employing methods of persuasion, it has evolve...

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World Public Relations Day Festival 2024 puts spotlight on AI, Sustainability PR

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Accra, May 2, 2024 – In an era marked by unprecedented challenges and transformative shifts, the significance of public relations (PR) professio...

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A Night To Remember; YFM celebrates Independence Day with Area Codes Jam

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YFM, Ghana’s number one urban and youth radio station, turned the Legon City Mall into a party zone with its annual Area Codes Jam. This year&#8...

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A greener “Detty December” in Ghana: Reducing Carbon Footprint

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The Christmas is here again! For Ghanaians, it’s not just a festive season but a time when the world comes to Ghana to experience the country’s ...

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PR in the Age of Data: The Enduring Legacy of Public Relations

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In the dynamic world of public relations, where reputation and influence are paramount, the role of PR professionals has evolved from mere storyteller...

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Public Relations is not a manipulation tool – Emma Wenani

Emma Wenani
Chief Director - Global Media Alliance

Chief Director of Global Media Alliance, Emma Wenani, has dispelled the notion surrounding Public Relations (PR) as a tool for manipulation. She expla...

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#WPRDFestival: PR & Media – The Blurry Lines

Emmanuel Klome. PR Executive, Global Media Alliance

In the realm of communication, the relationship between public relations practitioners and the media is one of intertwined collaboration. Both sides s...

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Harnessing The Power of Public Relations; A Reflective Essay

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Public Relations (PR) is a powerful tool that shapes public perception, builds relationships, and influences the success of individuals, organizations...

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Thought Leadership: A Strategic PR Tactic For Brands

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A successful public relations (PR) strategy can be a game-changer for any brand. It builds a relationship between the brand and its target customers b...

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