There was a time long ago when Press Agents were mostly worried about spin and image. If a negative story broke out about a client, they will first ju...
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As strategic communication become an integral part of the public relations (PR), marketing and communication ecosystem, the benchmark for work deliver...
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Leading Integrated Communication and Marketing company, Global Media Alliance (GMA), has held its maiden thought-leadership summit to spearhead the co...
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Social media monitoring and social media listening are terms that have been used interchangeably, but there is a difference. Social media monitoring ...
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Every department of your business can impact customer satisfaction, which can improve or damage the public’s perception of your brand. Your brand repu...
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Make health a priority and a lot of other things get a lot easier. It is said that health is wealth. The adage is true to a great extent. Without good...
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Whether you want to build a larger following or a more active community, taking the time to define your social goals is the first step to reaching the...
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The Global Media Alliance (GMA) Group, a brand that believes in an inclusive working culture and acknowledges the efforts of women, spent time with yo...
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Group Head, Digital Media and Innovation at Global Media Alliance (GMA), Eli Daniel-Wilson, has shared that the technological space is an ever evolvin...
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‘Innovation is the unrelenting drive to break the status quo and develop a new where few have dared to go’ – Steven Jeffes The above quote practicall...
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