Global Media Alliance (GMA), a leading communications agency, in partnership with Women in PR Ghana (WiPR-Ghana) and Samsung, has held an interactive ...
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The most pressing question in Public Relations (PR) practice is how to measure the effectiveness of PR efforts and the return on investment (ROI). Und...
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In today’s world, sustainability has become a cornerstone of corporate responsibility. The role of Public Relations (PR) professionals in shapin...
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The 2024 edition of the World Public Relations Day (WPRD) Festival Summit comes off July 16 at the Ghana Shippers Authority in Accra, announced Global...
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The World Public Relations Day Festival organized by Global Media Alliance culminated in a grand event on Tuesday July 16, 2024, bringing together pub...
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Global Media Alliance (GMA), a leading communications agency in partnership with Telecel Ghana and supported by KPMG, hosted an interactive sustainabi...
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Hutton,1999 identifies four stages of Public Relations (PR), starting from ‘the public be fooled’ improving to ‘the public be informed’, progressing ...
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Public Relations (PR) has undergone significant transformations in Ghana, and women are playing an increasingly vital role in shaping the industry’s f...
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Public Relations has long been the cornerstone of how organizations communicate and build relationships with their audiences. However, in today’s fast...
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Chief Director of Global Media Alliance, Emma Wenani, has dispelled the notion surrounding Public Relations (PR) as a tool for manipulation. She expla...
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