Archive for tag: Public Relations

Shaping Africa’s Narrative: Key moments from the World PR Day Festival Summit

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The World Public Relations Day Festival organized by Global Media Alliance culminated in a grand event on Tuesday July 16, 2024, bringing together pub...

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WPRD Festival 2024: Global Media Alliance, Telecel host Sustainability MasterLAB for PR Practitioners

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Global Media Alliance (GMA), a leading communications agency in partnership with Telecel Ghana and supported by KPMG, hosted an interactive sustainabi...

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Redefining Public Relations : The AI Advantage. By Benedicta Akweley Ashong

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Hutton,1999 identifies four stages of Public Relations (PR), starting from ‘the public be fooled’  improving to ‘the public be informed’, progressing ...

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Empowering Women in Public Relations: Navigating the Future Landscape in Ghana. By Bridget Mensah

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Public Relations (PR) has undergone significant transformations in Ghana, and women are playing an increasingly vital role in shaping the industry’s f...

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Looking Into The Future: Why PR Matters . By Alberta Dorcas James

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Like numerous other disciplines, Public Relations (PR) has evolved significantly. Originally focused on employing methods of persuasion, it has evolve...

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The Future of PR in a Changing World. By Asantewaa Osafo

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Public Relations has long been the cornerstone of how organizations communicate and build relationships with their audiences. However, in today’s fast...

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World Public Relations Day Festival 2024 puts spotlight on AI, Sustainability PR

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Accra, May 2, 2024 – In an era marked by unprecedented challenges and transformative shifts, the significance of public relations (PR) professio...

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Hitlist for Crafting a Winning PR Strategy

Public Relations (PR) is a vital aspect of any business’s success. It helps to shape its image, build relationships with stakeholders, and ultimately ...

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Global Media Alliance hosts Drake University students in cross-cultural collaboration

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Global Media Alliance (GMA), a leading PR agency in Ghana, instituted a partnership with Drake University, USA, for a cross-cultural collaboration. GM...

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Mastering PR for Events: Key strategies and lessons from the #WPRDFESTIVAL

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Public Relations (PR) plays a pivotal role in the success of any event. It serves as a guiding force that shapes perception, generates excitement and ...

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