The most pressing question in Public Relations (PR) practice is how to measure the effectiveness of PR efforts and the return on investment (ROI). Und...
In today’s world, sustainability has become a cornerstone of corporate responsibility. The role of Public Relations (PR) professionals in shapin...
The 2024 edition of the World Public Relations Day (WPRD) Festival Summit comes off July 16 at the Ghana Shippers Authority in Accra, announced Global...
The World Public Relations Day Festival organized by Global Media Alliance culminated in a grand event on Tuesday July 16, 2024, bringing together pub...
Global Media Alliance (GMA), a leading communications agency in partnership with Telecel Ghana and supported by KPMG, hosted an interactive sustainabi...
Happy 98.9 FM has relaunched its news bulletin, “Happy Kasaebor”, with a renewed focus on delivering credible, in-depth, and engaging news...
Hutton,1999 identifies four stages of Public Relations (PR), starting from ‘the public be fooled’ improving to ‘the public be informed’, progressing ...
Public Relations (PR) has undergone significant transformations in Ghana, and women are playing an increasingly vital role in shaping the industry’s f...
Like numerous other disciplines, Public Relations (PR) has evolved significantly. Originally focused on employing methods of persuasion, it has evolve...
Public Relations has long been the cornerstone of how organizations communicate and build relationships with their audiences. However, in today’s fast...