Personalization as a Marketing Strategy

Despite the increasing change in global marketing, marketing conversion is still very low. 95% of your campaign visitors are probably not converting i...

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Ernest Boateng

Over 500 entries received for Ghana Beverage Awards 2019

The Ghana Beverage Awards Committee has officially closed nominations to the general public and all beverage companies ahead of the Awards event in Ma...

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IMG-20200214-WA0106.jpg

Happy FM holds 14th edition of its Valentine Mass Wedding

Happy 98.9FM put smiles on the faces of 14 couples at the 14th edition of it’s Valentine’s Day Mass Wedding in Accra.The activity brought about much e...

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PR Trends to Look Out for in 2020

The last decade saw an influx in the use of social media and the proliferation of digital monitoring and analytical tools in the public relations fiel...

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african women's voices

e.TV Ghana’s ‘African Women’s Voices’ premieres season two with new host

e.TV Ghana, your world of quality entertainment, has aired the second season of the exciting women’s programme, the ‘African Women’s Voices’. The ‘Afr...

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albert and comfort ocran

Albert and Comfort Ocran bring life nuggets on Y Triangle

Power couple, Albert and Comfort Ocran are set to bring clarity, vision and the passion for success to the countless listeners of YFM Accra, Kumasi an...

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Top Email Marketing Platforms For 2020

The importance of email marketing is an established fact among marketers and business leaders. It is easy to overlook email marketing when interacting...

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home grown

Y 102.5 entrenches its support for showbiz in the Ashanti Region

To provide a unique platform for emerging talents in the Ashanti Region to flourish, YFM Kumasi has introduced a new show dubbed ‘Homegrown’ to its vi...

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Communications Audit: Establishing a Strong Communication Brand

The beginning of a new year or the transition into a new major phase of an organization is an ideal time for organizations to take a fresh look at com...

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The Need to Adapt Video Content in 2020

The Need to Adapt Video Content in 2020 Over the years, video content has proven to be a force to reckon with when it comes to content creation for di...

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