The Need to Adapt Video Content in 2020

The Need to Adapt Video Content in 2020

The Need to Adapt Video Content in 2020

The Need to Adapt Video Content in 2020

Over the years, video content has proven to be a force to reckon with when it comes to content creation for digital platforms. These content tend to get more views and generate more engagement and talking points than any other social posting.

According to Breadnbeyond, 78% of people watch videos online every week and 55% of these people watch videos every day. The findings also detailed that users spend 88% more time browsing on websites that have videos, and 72% also use videos to learn about products instead of reading user manuals.

Video marketing has become a whopping $135m Industry in the US alone. 99% of Marketers will continue to use video content while 88% of companies are expected to spend more on video marketing campaigns than they did in previous years.

We could go on and on with amazing stats to draw your attention to how effective video content can be in driving awareness, generating engagement and converting leads for your brand.

Mind you, despite all the mind-blowing stats revealed in earlier paragraphs, not every video content is capable of getting the desired results. Videos that are capable of getting your brand these results include, but are not limited to:

Product/Service Videos

These are pretty much short videos detailing key aspects of products or services provided by brands. The most part of these videos highlight very positive and concrete solutions these products or services can help solve.

The motive of these videos is to generate talking points and convert leads. Imagine you have acnes all over your face and you come across a short video on social about a product that is said to cure acne, what do you think will be your reaction?

I strongly believe the first thought to cross your mind will be the desire to want to give it a try. These videos work like magic and are sometimes very compelling.

Explainer Videos

These are basically short videos used by brands to tell their stories in an appealing, interesting and thought provoking manner. Some of these videos tend to highlight the benefits of products and services they provide.

Explainer videos work perfectly well for brands that provide services that may be very hard to describe in a clear and simple way. However, they are also useful for any business with a message they want to be heard.

Testimonial Videos

These are usually videos from clients and customers commending brands for their continues effort in offering the best of service or better still acknowledging the benefits they derived from products they acquired from the brand. Mind you, customers have grown not to trust the words of brands but, rather words of their fellow customers.

This type of videos project brands in a very positive manner leading to engagement generation and high conversion rates.

Furthermore, they might seem quite simple but, are very valuable when it comes to positioning a brand as a market thought leader.

A typical example of a testimonial video will be a video of a woman going to the gym in a beautiful sneaker, the next thing you know she comes out of the gym smiling while looking at her feet. Her gym instructor approaches her and ask if she is enjoying her time at the gym and she goes like, my sneaker is making me feel at home.

Event Livestream

For some time now, livestreaming has proven to be a very effective way to make customers become part and parcel of brands. The ability of various social media platforms to share live videos have created enough room for brands to bring the launch of their products, services and events to the door steps of their customers across the globe.

These live videos keep customers up to date on what their brands are up to, and it creates that enabling environment for customers to engage their brands.

Social media platforms for sharing video content: YouTube, TikTok, Facebook, Snapchat, Twitter, Instagram.


If you are reading this, and need assistance in creating engaging, informative, thought provoking and results-oriented video content for your brand, you can always talk to Global Media Alliance.

Francis Yaw Gidiga Alfafa
Account Manager, Digital Media & Innovations
Global Media Alliance
LinkedIn: Francis Yaw Gidiga