Global Media Alliance (GMA), a leading communications agency, in partnership with Women in PR Ghana (WiPR-Ghana) and Samsung, has held an interactive ...
Read More
The most pressing question in Public Relations (PR) practice is how to measure the effectiveness of PR efforts and the return on investment (ROI). Und...
Read More
In today’s world, sustainability has become a cornerstone of corporate responsibility. The role of Public Relations (PR) professionals in shapin...
Read More
The 2024 edition of the World Public Relations Day (WPRD) Festival Summit comes off July 16 at the Ghana Shippers Authority in Accra, announced Global...
Read More
Hutton,1999 identifies four stages of Public Relations (PR), starting from ‘the public be fooled’ improving to ‘the public be informed’, progressing ...
Read More
Public Relations (PR) has undergone significant transformations in Ghana, and women are playing an increasingly vital role in shaping the industry’s f...
Read More
Like numerous other disciplines, Public Relations (PR) has evolved significantly. Originally focused on employing methods of persuasion, it has evolve...
Read More
Public Relations has long been the cornerstone of how organizations communicate and build relationships with their audiences. However, in today’s fast...
Read More
Accra, May 2, 2024 – In an era marked by unprecedented challenges and transformative shifts, the significance of public relations (PR) professio...
Read More