Archive for category: Blog

DETTY DECEMBER IN GHANA: BRANDS THAT GOT IT RIGHT

Ekow Quandzie

Detty December in Ghana is simply the enjoyment level in Accra every December. It is always that time of the year that the world comes to Ghana. And a...

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Nominations officially closed for 6th Ghana Beverages Awards

6th Ghana Beverages Awards

Global Media Alliance, organizers of the prestigious Ghana Beverage Awards (GBA), have officially announced the close of nominations for the 6th editi...

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12th edition of Family Fun Run Unveiled by HappyFM and Lakeside Marina Park

Family Fun Run 2022

Illustrious Ghanaian radio brand, Happy98.9FM in partnership with the Lakeside Marina Park has inaugurated the 2022 edition of its most anticipated ru...

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#OutstandingBrands2021: Brand positioning: rising above the din with digital

Eli Daniel-Wilson

We live in a time of limitless choices, largely as a result of the rapid growth and assimilation of technology in our everyday lives. Whereas we used ...

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Coronavirus (Covid-19): How to Protect Yourself

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The relevance of Public Relations in Politics

Public Relations is all about the way organisations communicate with the public, promote themselves and build a positive reputation and public image. ...

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Personalization as a Marketing Strategy

Despite the increasing change in global marketing, marketing conversion is still very low. 95% of your campaign visitors are probably not converting i...

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PR Trends to Look Out for in 2020

The last decade saw an influx in the use of social media and the proliferation of digital monitoring and analytical tools in the public relations fiel...

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Top Email Marketing Platforms For 2020

The importance of email marketing is an established fact among marketers and business leaders. It is easy to overlook email marketing when interacting...

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Communications Audit: Establishing a Strong Communication Brand

The beginning of a new year or the transition into a new major phase of an organization is an ideal time for organizations to take a fresh look at com...

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