Archive for category: Blog

The Need to Adapt Video Content in 2020

The Need to Adapt Video Content in 2020 Over the years, video content has proven to be a force to reckon with when it comes to content creation for di...

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The Relevance of Social Media Listening to Brands

According to Hootsuite, out of the over 4.4 Billion people with access to internet, 3.7 Billion are active social media users. This should tell you wh...

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The PR Process

Let’s say you come up with a new food delicacy and prepare it for your family without noting specific ingredients used. If they enjoy it and want you ...

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Be Ahead, Use Email Marketing

In the fast-moving online world, electronic mail has become a mainstay and is relevant when it comes to marketing products to consumers. According to ...

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Five Ways to Promote Effective Media Relations

Media Relations involves working with the media to inform the public of an organization’s mission, policies and practices in a positive, consist...

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6 Critical Steps to Avoid a Social Media Crisis

Social media is an enormously powerful tool for managing customer relationships, broadcasting positive brand stories and introducing new products. But...

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Choosing the Appropriate Communication Channel

Have you ever had the right message but because of the channel you selected to use to pass the message, it did not get to the intended audience? There...

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The Role of PR in Crisis Management

In today’s work environment, businesses go through various challenges and every so often companies and brands are faced with crisis situations that ne...

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Using Social Media- Don’t lose Guard!

With social media being an important communication tool, most professionals do not want to be left out of the loop. We have seen the smallest and bigg...

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4 Ways to Rank Better Online for Your Own Name: SEO for Personal Branding

Google receives over 4.5 billion searches daily. The reality of the digital age is that people are searching every day for a thing or two every time. ...

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