Archive for category: Blog

Is your brand fantastic at digital marketing?

Eli-Daniel-Wilson

In the world of brand experience, the technology that helps us to advance our narratives is evolving at breakneck speed. We also like to believe that ...

Read More

Innovation in a Pandemic: Perspectives of A PR Agency

Paa Kwesi Forson

Once upon a brand, a story is told of a family of Mice who had been living in fear because of a Cat. They come together to discuss how to defeat the C...

Read More

DETTY DECEMBER IN GHANA: BRANDS THAT GOT IT RIGHT

Ekow Quandzie

Detty December in Ghana is simply the enjoyment level in Accra every December. It is always that time of the year that the world comes to Ghana. And a...

Read More

Nominations officially closed for 6th Ghana Beverages Awards

6th Ghana Beverages Awards

Global Media Alliance, organizers of the prestigious Ghana Beverage Awards (GBA), have officially announced the close of nominations for the 6th editi...

Read More

12th edition of Family Fun Run Unveiled by HappyFM and Lakeside Marina Park

Family Fun Run 2022

Illustrious Ghanaian radio brand, Happy98.9FM in partnership with the Lakeside Marina Park has inaugurated the 2022 edition of its most anticipated ru...

Read More

#OutstandingBrands2021: Brand positioning: rising above the din with digital

Eli Daniel-Wilson

We live in a time of limitless choices, largely as a result of the rapid growth and assimilation of technology in our everyday lives. Whereas we used ...

Read More

Coronavirus (Covid-19): How to Protect Yourself

covid-19-slider

Read More

The relevance of Public Relations in Politics

Public Relations is all about the way organisations communicate with the public, promote themselves and build a positive reputation and public image. ...

Read More

Personalization as a Marketing Strategy

Despite the increasing change in global marketing, marketing conversion is still very low. 95% of your campaign visitors are probably not converting i...

Read More

PR Trends to Look Out for in 2020

The last decade saw an influx in the use of social media and the proliferation of digital monitoring and analytical tools in the public relations fiel...

Read More