Archive for category: Blog

#WPRDFestival: Today’s Digital Landscape for The Ghanaian PR Practitioner

Asantewaa Osafo, PR Executive, Global Media Alliance

The World Public Relations Day Festival activities in Ghana has been buzzing in the PR community. It is warming up to be an unprecedented event that u...

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Five Reasons Why PR is Essential for SMEs

SME

Public Relations is critical in promoting Small and Medium Enterprises (SMEs) in modern times. The reputation and image of every organization is to ul...

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#HeritageMonth: How Ghana Can Leverage Digital to Amplify Tourism

Promoting tourism in Ghana

Tourism is one of the most important industries in Ghana, contributing to the country’s economy and providing employment opportunities for its c...

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#IPR2023AGMSUMMIT: THE FINAL WRAP DIARY

#IPR2023AGMSUMMIT

I know you’ve been waiting for this piece. It’s a final wrap of my experience as a first timer at the Annual General Meeting and Summit of the I...

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#IPR2023AGMSUMMIT: A DIARY OF DAY ONE 

#IPR2023AGMSUmmit

Looking at the beautiful mountain with a serene and greener atmosphere, I find myself at the magnificent Rock City Hotel, arguably the biggest hotel i...

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How PR Professionals Can Stay Relevant Amidst New Trends

PR Practitioner

“If I have my last dollar, I will spend it on Public Relations.” – Bill Gates   Statements such as this is what makes the Public Relations practi...

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Influencers in the Creative Economy: How Social Media is Shaping the Future of Arts and Entertainment

Edward Koomson

The creative economy is a rapidly growing sector, encompassing industries such as film, music, video games, advertising, architecture, and fashion, am...

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#ClumsyChips: Be Intentional with Publicity or Dispose Yourself to Prey

WhatsApp Image 2022-12-19 at 09.37.17

Humans are naturally entrepreneurial, innovative and problem solvers – dare not doubt it. Over time, the Human race has proved that indeed darkness do...

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Let Your Content Do The Heavy Lifting: A 2023 Guide For Brands And Organizations.

Chris

Celebrated globally, World Digital Marketing Day (WDMD) falls on December 16th every year. It highlights digital marketing professionals’ effort...

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THE ROLE AND PLACE OF DIGITAL INNOVATION IN FOOTABALL

IMG-20221118-WA0001

THE EVOLUTION OF DIGITAL INNOVATION IN FOOTBALL To football fans, the term digital means the access to content online which helps them to keep track o...

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