Ghana’s Social Media Landscape: Opportunities & Challenges

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As a digital enthusiast and account manager at Global Media Alliance, I’ve witnessed firsthand the transformative power of social media in Ghana...

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Authenticity & Trust in Social Media-Driven Influencer Marketing

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In recent years, Influencer Marketing has become the hot new strategy for brands looking to new ways of reaching their target audience. Celebrity Endo...

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DETTY DECEMBER IN GHANA: BRANDS THAT GOT IT RIGHT

Ekow Quandzie

Detty December in Ghana is simply the enjoyment level in Accra every December. It is always that time of the year that the world comes to Ghana. And a...

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Using Social Media- Don’t lose Guard!

With social media being an important communication tool, most professionals do not want to be left out of the loop. We have seen the smallest and bigg...

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Are You Getting the Best Out of Your Social Media Marketing? Understanding the Best Social Media Metrics

Social media is evolving at an incredible pace. Measuring the success of your posts is a critical component of social media marketing. It’s impo...

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3 Ways to Manage A Social Media Crisis

Crisis is inevitable in life and business. A social media crisis is an occurrence that can have a damaging effect on a brand or individual’s reputatio...

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