One major social force influencing the future of public relations is Globalization. Money, products, materials, information and people flow swiftly ac...
The familiar maxim, ‘Speech is Silver, Silence is Golden,’ is often used to denote that it is sometimes better to say nothing. A similar saying in our...
There was a time long ago when Press Agents were mostly worried about spin and image. If a negative story broke out about a client, they will first ju...
As strategic communication become an integral part of the public relations (PR), marketing and communication ecosystem, the benchmark for work deliver...
Leading Integrated Communication and Marketing company, Global Media Alliance (GMA), has held its maiden thought-leadership summit to spearhead the co...
Social media monitoring and social media listening are terms that have been used interchangeably, but there is a difference. Social media monitoring ...
Every department of your business can impact customer satisfaction, which can improve or damage the public’s perception of your brand. Your brand repu...
The star-studded event of the 6th edition of the Ghana Beverage Awards (GBA) successfully held at the Kempinksi Gold Coast City Hotel last Friday left...
It was a night of bliss when various stakeholders of the Ghanaian Beverage Industry converged at the Kempinski Gold Coast City Hotel in Accra to witne...
Make health a priority and a lot of other things get a lot easier. It is said that health is wealth. The adage is true to a great extent. Without good...