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Harnessing The Power of Public Relations; A Reflective Essay

Public Relations (PR) is a powerful tool that shapes public perception, builds relationships, and influences the success of individuals, organizations...

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Thought Leadership: A Strategic PR Tactic For Brands

A successful public relations (PR) strategy can be a game-changer for any brand. It builds a relationship between the brand and its target customers b...

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Asantewaa Osafo, PR Executive, Global Media Alliance

#WPRDFestival: Today’s Digital Landscape for The Ghanaian PR Practitioner

The World Public Relations Day Festival activities in Ghana has been buzzing in the PR community. It is warming up to be an unprecedented event that u...

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WPRD Launch Image

Ghana Kickstarts Festival Activities Ahead of World Public Relations Day 2023

The 3rd edition of World Public Relations Day (WPRD) in Ghana has been launched with a series of festival activities lined up to make this year’s WPRD...

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World Public Relations Day Festival 2023

The most exciting time of year for PR Practitioners and Communication Professionals! It’s the World Public Relations Day Festival 2023. With well-cura...

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SME

Five Reasons Why PR is Essential for SMEs

Public Relations is critical in promoting Small and Medium Enterprises (SMEs) in modern times. The reputation and image of every organization is to ul...

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GBA 2022 Voting Closed

Global Media Alliance closes voting for 7th edition of Ghana Beverage Awards

Global Media Alliance, organizers of the Ghana Beverage Awards (GBA) have officially announced the end of the voting phase for this year’s edition of ...

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Promoting tourism in Ghana

#HeritageMonth: How Ghana Can Leverage Digital to Amplify Tourism

Tourism is one of the most important industries in Ghana, contributing to the country’s economy and providing employment opportunities for its c...

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#IPR2023AGMSUMMIT

#IPR2023AGMSUMMIT: THE FINAL WRAP DIARY

I know you’ve been waiting for this piece. It’s a final wrap of my experience as a first timer at the Annual General Meeting and Summit of the I...

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#IPR2023AGMSUmmit

#IPR2023AGMSUMMIT: A DIARY OF DAY ONE 

Looking at the beautiful mountain with a serene and greener atmosphere, I find myself at the magnificent Rock City Hotel, arguably the biggest hotel i...

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