The tale of African heritage thrives on after a blissful night of lifetime performances and unforgettable memories during the 10th-anniversary edition...
THE EVOLUTION OF DIGITAL INNOVATION IN FOOTBALL To football fans, the term digital means the access to content online which helps them to keep track o...
In recent years, Influencer Marketing has become the hot new strategy for brands looking to new ways of reaching their target audience. Celebrity Endo...
Communication is usually defined as the transmission of information between a sender and a receiver through a medium. In biblical context, the earlies...
Its already ten years building up a masterpiece event that celebrates great music icons from the African continent. Given the vast nature of the conti...
The International Advertising Association (IAA) organized a Leadership Conference dubbed Africa Rising for industry players in Accra, educating and ...
One major social force influencing the future of public relations is Globalization. Money, products, materials, information and people flow swiftly ac...
The familiar maxim, ‘Speech is Silver, Silence is Golden,’ is often used to denote that it is sometimes better to say nothing. A similar saying in our...
There was a time long ago when Press Agents were mostly worried about spin and image. If a negative story broke out about a client, they will first ju...
As strategic communication become an integral part of the public relations (PR), marketing and communication ecosystem, the benchmark for work deliver...