With social media being an important communication tool, most professionals do not want to be left out of the loop. We have seen the smallest and bigg...
Read MoreGoogle receives over 4.5 billion searches daily. The reality of the digital age is that people are searching every day for a thing or two every time. ...
Read MoreIn today’s fast paced world, where a lot of things are fighting for our attention, many brands and organizations have been forced to device strategies...
Read MoreBy 2020, a third of global consumers are expected to be using virtual reality (VR). Virtual reality is an artificial environment that is created with ...
Read MoreWhen we tell stories to others, specifically stories that shape thinking and pass on wisdom, the brains of the people hearing the story synchronize wi...
Read MoreMarketing of a business or brand, in recent times, has undergone a lot of transformation. Transformation in the sense that there are more options, tec...
Read MoreFor small business owners, building and maintaining a website is crucial. A professional website is a great tool for educating potential customers abo...
Read MoreKnowing who your typical customer or social media user is becomes very crucial in engaging and selling to them online. How can you engage effectively ...
Read More3 weeks ago, I was part of a panel of the Women in PR Annual Summit where we were discussing Emotional Intelligence and its application to Leadership....
Read MoreIn the business to business (B2B) sector, the internet has expanded options for procurement and strategic cooperation in a major way. This is especial...
Read More