The International Advertising Association (IAA) organized a Leadership Conference dubbed Africa Rising for industry players in Accra, educating and ...
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One major social force influencing the future of public relations is Globalization. Money, products, materials, information and people flow swiftly ac...
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The familiar maxim, ‘Speech is Silver, Silence is Golden,’ is often used to denote that it is sometimes better to say nothing. A similar saying in our...
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There was a time long ago when Press Agents were mostly worried about spin and image. If a negative story broke out about a client, they will first ju...
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As strategic communication become an integral part of the public relations (PR), marketing and communication ecosystem, the benchmark for work deliver...
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Leading Integrated Communication and Marketing company, Global Media Alliance (GMA), has held its maiden thought-leadership summit to spearhead the co...
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Social media monitoring and social media listening are terms that have been used interchangeably, but there is a difference. Social media monitoring ...
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Every department of your business can impact customer satisfaction, which can improve or damage the public’s perception of your brand. Your brand repu...
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Make health a priority and a lot of other things get a lot easier. It is said that health is wealth. The adage is true to a great extent. Without good...
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Whether you want to build a larger following or a more active community, taking the time to define your social goals is the first step to reaching the...
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