Archive for author: Global Media Alliance

#IPR2023AGMSUMMIT: THE FINAL WRAP DIARY

#IPR2023AGMSUMMIT

I know you’ve been waiting for this piece. It’s a final wrap of my experience as a first timer at the Annual General Meeting and Summit of the I...

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#IPR2023AGMSUMMIT: A DIARY OF DAY ONE 

#IPR2023AGMSUmmit

Looking at the beautiful mountain with a serene and greener atmosphere, I find myself at the magnificent Rock City Hotel, arguably the biggest hotel i...

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How PR Professionals Can Stay Relevant Amidst New Trends

PR Practitioner

“If I have my last dollar, I will spend it on Public Relations.” – Bill Gates   Statements such as this is what makes the Public Relations practi...

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Influencers in the Creative Economy: How Social Media is Shaping the Future of Arts and Entertainment

Edward Koomson

The creative economy is a rapidly growing sector, encompassing industries such as film, music, video games, advertising, architecture, and fashion, am...

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#ClumsyChips: Be Intentional with Publicity or Dispose Yourself to Prey

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Humans are naturally entrepreneurial, innovative and problem solvers – dare not doubt it. Over time, the Human race has proved that indeed darkness do...

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Let Your Content Do The Heavy Lifting: A 2023 Guide For Brands And Organizations.

Chris

Celebrated globally, World Digital Marketing Day (WDMD) falls on December 16th every year. It highlights digital marketing professionals’ effort...

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THE ROLE AND PLACE OF DIGITAL INNOVATION IN FOOTABALL

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THE EVOLUTION OF DIGITAL INNOVATION IN FOOTBALL To football fans, the term digital means the access to content online which helps them to keep track o...

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Authenticity & Trust in Social Media-Driven Influencer Marketing

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In recent years, Influencer Marketing has become the hot new strategy for brands looking to new ways of reaching their target audience. Celebrity Endo...

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Global Media and Information Literacy Week: A Key Step to Curb Fake News

LEARN MORE

Communication is usually defined as the transmission of information between a sender and a receiver through a medium. In biblical context, the earlies...

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African Legends Night: Decade of A Pan-African Concert

African Legrnds Night

Its already ten years building up a masterpiece event that celebrates great music icons from the African continent. Given the vast nature of the conti...

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