Archive for author: Global Media Alliance

GIBA Vice President Ernest Boateng emphasizes importance of media development

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Mr. Ernest Boateng, Vice President of the Ghana Independent Broadcasters Association (GIBA) and CEO of Global Media Alliance Group, has expressed GIBA...

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100 Days to Go: GMABC begins Ghana’s General Election Countdown

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Global Media Alliance Broadcasting Company (GMABC), comprising Happy 98.9FM, YFM Accra, Kumasi, Takoradi, and Eproductions, has launched its 100-day e...

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WPRD Festival 2024: Samsung facilitates GMA-WiPR AI MasterLAB for PR Women

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Global Media Alliance (GMA), a leading communications agency, in partnership with Women in PR Ghana (WiPR-Ghana) and Samsung, has held an interactive ...

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Flashback | #WPRDFestival 2024: Maximizing impact, ensuring ROI with PR measurements

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The most pressing question in Public Relations (PR) practice is how to measure the effectiveness of PR efforts and the return on investment (ROI). Und...

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#WPRDFestival: Sustainability – Communicating Today’s Buzzword Rightly By : Benedicta Ashong, Global Media Alliance

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In today’s world, sustainability has become a cornerstone of corporate responsibility. The role of Public Relations (PR) professionals in shapin...

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Flashback | 2024 World Public Relations Day Festival Summit set for July 16

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The 2024 edition of the World Public Relations Day (WPRD) Festival Summit comes off July 16 at the Ghana Shippers Authority in Accra, announced Global...

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Shaping Africa’s Narrative: Key moments from the World PR Day Festival Summit

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The World Public Relations Day Festival organized by Global Media Alliance culminated in a grand event on Tuesday July 16, 2024, bringing together pub...

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WPRD Festival 2024: Global Media Alliance, Telecel host Sustainability MasterLAB for PR Practitioners

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Global Media Alliance (GMA), a leading communications agency in partnership with Telecel Ghana and supported by KPMG, hosted an interactive sustainabi...

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Happy 98.9 FM set to raise the bar in News Broadcasting with the Launch of Happy Kasaebor

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Happy 98.9 FM has relaunched its news bulletin, “Happy Kasaebor”, with a renewed focus on delivering credible, in-depth, and engaging news...

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Redefining Public Relations : The AI Advantage. By Benedicta Akweley Ashong

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Hutton,1999 identifies four stages of Public Relations (PR), starting from ‘the public be fooled’  improving to ‘the public be informed’, progressing ...

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