Archive for tag: Public Relations

PR and Globalization: A look at the challenges and Opportunities for the industry

Bridget Mensah

One major social force influencing the future of public relations is Globalization. Money, products, materials, information and people flow swiftly ac...

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When Silence is not Golden for Your Organization

Public Relations

The familiar maxim, ‘Speech is Silver, Silence is Golden,’ is often used to denote that it is sometimes better to say nothing. A similar saying in our...

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PR Is Not Spin

Public Relation

There was a time long ago when Press Agents were mostly worried about spin and image. If a negative story broke out about a client, they will first ju...

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Public Relations in a new Era – My Viewpoint

Public Relations

As strategic communication become an integral part of the public relations (PR), marketing and communication ecosystem, the benchmark for work deliver...

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Innovation in a Pandemic: Perspectives of A PR Agency

Paa Kwesi Forson

Once upon a brand, a story is told of a family of Mice who had been living in fear because of a Cat. They come together to discuss how to defeat the C...

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Public Relations vs. Advertising

In today’s fast paced world, where a lot of things are fighting for our attention, many brands and organizations have been forced to device strategies...

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