Archive for tag: Influencer Marketing

Influencers in the Creative Economy: How Social Media is Shaping the Future of Arts and Entertainment

Edward Koomson

The creative economy is a rapidly growing sector, encompassing industries such as film, music, video games, advertising, architecture, and fashion, am...

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Authenticity & Trust in Social Media-Driven Influencer Marketing

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In recent years, Influencer Marketing has become the hot new strategy for brands looking to new ways of reaching their target audience. Celebrity Endo...

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Why Brands Should Use Influencer Marketing As Part of Their PR Strategies

Marketing of a business or brand, in recent times, has undergone a lot of transformation. Transformation in the sense that there are more options, tec...

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