Archive for tag: branding

Influencing Brand Perceptions Through Story Stelling

When we tell stories to others, specifically stories that shape thinking and pass on wisdom, the brains of the people hearing the story synchronize wi...

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Social Media Personas and Brand Engagement

Knowing who your typical customer or social media user is becomes very crucial in engaging and selling to them online. How can you engage effectively ...

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3 Ways to Define the Search Path to Your Brand

Google receives over 5.6 billion searches every day. Years ago, people would travel miles to a major library just to find specific information or read...

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