By 2020, a third of global consumers are expected to be using virtual reality (VR). Virtual reality is an artificial environment that is created with ...
When we tell stories to others, specifically stories that shape thinking and pass on wisdom, the brains of the people hearing the story synchronize wi...
Marketing of a business or brand, in recent times, has undergone a lot of transformation. Transformation in the sense that there are more options, tec...
For small business owners, building and maintaining a website is crucial. A professional website is a great tool for educating potential customers abo...
Knowing who your typical customer or social media user is becomes very crucial in engaging and selling to them online. How can you engage effectively ...
3 weeks ago, I was part of a panel of the Women in PR Annual Summit where we were discussing Emotional Intelligence and its application to Leadership....
In the business to business (B2B) sector, the internet has expanded options for procurement and strategic cooperation in a major way. This is especial...
Social media is evolving at an incredible pace. Measuring the success of your posts is a critical component of social media marketing. It’s impo...
Crisis is inevitable in life and business. A social media crisis is an occurrence that can have a damaging effect on a brand or individual’s reputatio...
Google receives over 5.6 billion searches every day. Years ago, people would travel miles to a major library just to find specific information or read...