Global Media Alliance, the organizers for the Ghana Beverage Awards (GBA) have officially launched the 6th edition of the awards at the Kempinski Hotel in Accra.
For the past five years, the GBA Awards has been organised with the aim of rewarding excellence in the beverage industry in Ghana annually. In the last five years, GBA has remained the reference point to identify beverage companies that are in touch with their markets and contributing significantly to the Ghanaian economy.
Under the theme “Inspiring Excellence in Ghana’s Beverage Industry” the awards will promote both local and foreign beverages as well as the participation of small-scale beverage enterprises in the awards scheme.
Speaking at the launch of the awards, Chief Executive Officer of Global Media Alliance, Ernest Boateng, expressed optimism about the 2021 awards inspite of the past setbacks.
“For the past two awards, the Ghana Beverage Awards event was launched and organised virtually in compliance with the protocols stipulated by the Government of Ghana to curb the spread of the COVID-19 pandemic. Nevertheless, we were able to pull off successful events. Tonight, I am pleased to inform you that, the 6th Edition of the Ghana Beverage Awards (GBA 2021) will be held in-person here at the Kempinski Hotel in March 2022 and we look forward to delivering an enthralling event”, he expressed.
GBA 2021 will have 18 categories with the ultimate award being the Product of the Year. The public will be given the opportunity to nominate their favorite beverages between now and February 2022 and vote for the Product of the Year in March, 2022 before the main awards.
The Deputy Minister for Trade and Industry, Hon. Michael Okyere Baafi, on behalf of the Government of Ghana, commended the GBA Secretariat for promoting excellence in the beverage industry with the awards.
“I would like to congratulate the organizers for the introduction of initiatives such as the beverage industry tour that was introduced as part of the awards to assess the available facilities and practices in the local beverage manufacturing space while sharing best practices. Under the leadership of his Excellency the President of the Republic of Ghana Nana Addo Dankwa Akufo-Addo, The Ministry of Trade and Industry is committed to demonstrating support for all Small and Medium Scale Enterprises (SMEs) in the beverage industry through the many engagements since the Ministry was instituted”, he shared.
In a lead up to this year’s awards, a beverage industry tour will be organised for the GBA board to visit all nominated industries to familiarize with their work and practices. The tour will be held in February 2022.
The Ghana Beverage Awards is organized by Global Media Alliance and proudly supported by the Food and Beverage Association of Ghana (FABAG), Consumer Protection Agency (CPA), Food Research Institute (FRI) under CSIR and Ghana Tourism Authority (GTA). The media partners are Citi FM, Citi TV, Business and Financial Times, e.TV Ghana, Happy FM, YFM and Perception Management International (PMI).