Scope of Work

Strategic Communications, and Brand Positioning PR Management Services for West Africa-Ghana (Sierra Leone, Cameroun & La Cote D’Ivoire)

Brief and Objective

SAMSUNG had the objective of using one agency to manage its PR services in 4 West-African Countries with the aim of favorably positioning its brands in the minds of the target market. GMA was selected after a competitive process bidding based on its experience in corporate communications and brand positioning PR as well as execution capabilities in West Africa.

Strategy and Tactics

• Development and implementation of a comprehensive Corporate communications and brand positioning strategy.

• Organized messaging workshops with localized taglines for easy cultural adaptation.

• Continuously developing and implementing strategic CSR and Stakeholder engagement to complement ongoing strategies

Measurable Outcomes

• The SAMSUNG brand has become a household name in the various countries.
• Perception audit revealed that many people love to be associated with the SAMSUNG brand.
• Samsung also won several awards as a result of our partnership with them.