• Commissioned by Huawei to assist with marketing communication campaigns for their existing and new products.
  • Objectives were to increase visibility and awareness and drive sales for the Huawei range of products.
  • Scope of work included PR & Media Relations, Brand Activations, Advertising and influencers engagements.

Strategy & Execution

  • Deployed an integrated marketing communication strategy with focus on:
    • On-ground activations
    • On-air engagements
    • Online & Social Media
    • Offline
    • Stakeholder PR
  • Messaging was centred “Huawei be Cool”, Genuine and affordable alternative smartphone for Ghanaians.

Key activities included:

  • Market activations and product exhibitions
  • Strategic advertising
  • Stakeholders mapping and engagements
  • Strategic Sponsorship and partnership
  • Corporate hub exhibition & Influencers engagement
  • Experiential Marketing on campuses, markets & malls
  • Consumer Promotions.
  • Strategic brand communications

We also launched and marketed their high-end P9 mobile phone device which has gained popularly and increased market share among its peers.


  • Huawei has seen increased visibility, awareness and patronage during the period of engagement.
  • The brand activations that supported our top line communications has endeared many to Huawei brands, especially the P9 handset, which we introduced recently.