• Commissioned by Huawei to assist with marketing communication campaigns for their existing and new products.
• Objectives were to increase visibility and awareness and drive sales for the Huawei range of products.
• Scope of work included PR & Media Relations, Brand Activations, Advertising and influencers engagements.

Strategy & Execution

• Deployed an integrated marketing communication strategy with focus on:
  • On-ground activations
  • On-air engagements
  • Online & Social Media
  • Offline
  • Stakeholder PR

• Messaging was centred “Huawei be Cool”, Genuine and affordable alternative smartphone for Ghanaians.

Key activities included:

• Market activations and product exhibitions
• Strategic advertising
• Stakeholders mapping and engagements
• Strategic Sponsorship and partnership
• Corporate hub exhibition & Influencers engagement
• Experiential Marketing on campuses, markets & malls
• Consumer Promotions.
• Strategic brand communications

We also launched and marketed their high-end P9 mobile phone device which has gained popularly and increased market share among its peers.

Results

• Huawei has seen increased visibility, awareness and patronage during the period of engagement.
• The brand activations that supported our top line communications has endeared many to Huawei brands, especially the P9 handset, which we introduced recently.