It was a night of bliss when various stakeholders of the Ghanaian Beverage Industry converged at the Kempinski Gold Coast City Hotel in Accra to witness the sixth edition of the prestigious Ghana Beverages Awards (GBA).
The awards scheme, a brainchild of integrated marketing and communications company, Global Media Alliance, is aimed at rewarding excellence in Ghana’s Beverage industry whiles providing an avenue for stakeholders and key players of the Ghanaian Beverage Industry to network and deliberate on issues for the industry’s advancement.
Speaking at the event, Chief Executive Executive Officer for Global Media Alliance, Ernest Boateng, commended the beverage industry for their contribution to national development while re-iterating the scheme’s commitment to supporting the industry.
“The beverage industry is a key driver in the development and sustenance of the nation’s economy. It is a huge revenue-generating industry, which supports the country in employment creation, service delivery, and more. Cognisant of this fact, it is always our delight to provide an avenue like this which gives room for interaction, and networking among enthusiasts of Ghana’s Beverage industry at the same time providing the opportunity for key industry players and stakeholders to share ideas relevant to the growth of their industry,” he said.
The Deputy Minister for Trade and industry, Honourable Michael Okyere Baafi, on his part, assured the beverage industry of the government’s support and commended players in the beverage industry for their numerous interventions aimed at giving back to the communities in which they operate.
“In the face of all the economic difficulties all of which could stall the hard work of the beverage industry, we acknowledge the strong will of our stakeholders to remain in business. The Government of Ghana, fully aware of the heavy blow the COVID-19 pandemic has dealt the beverage industry, is committed to demonstrating its support for all Small & Medium Scale Enterprises (SMES) in the industry through the appropriate policies and incentives,” he said.
He added that “The beverage industry has consistently demonstrated a sense of responsibility by giving back to the society within which it operates. It is heartwarming to observe that our producers are not only extracting but also caring for the environment and the residents of the communities in which they operate.”
GBA 2021 is organized under the theme “Inspiring Excellence in Ghana’s Beverage Industry”.
In a lead-up to the event, an industry tour was organized to allow the awards committee to familiarize themselves with the practices of participating beverage-manufacturing companies. Similarly, there was the institution of a beverage segment on our partner media stations to create some buzz around the event whiles feeding Ghanaians with interesting insights on the favorite beverage brands.
Ghana Beverage Awards is proudly supported by the Food and Beverage Association of Ghana (FABAG), Consumer Protection Agency (CPA), Food Research Institute (FRI) under CSIR, Perception Management International (PMI), Ministry of Trade and Industry, Ministry of Tourism, Arts & Culture and the Ghana Tourism Authority (GTA).Its media partners are Citi FM, Happy FM, YFM, Akonoba FM, Neesim FM Bolga, Neesim FM Tamale, eTV Ghana, Net 2 TV, Mx24, Oman FM, Business and Financial Times, Daily Guide, and Ghanaweb.