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GMA-UPSA-Visit

Ghana’s leading PR agency, Global Media Alliance (GMA) has hosted 40 students from the Public Relations Management Students' Association (PReMSA) of the University of Professional Studies (UPSA) to give them in-depth understanding and practical view of Strategic Public Relations in the workplace.

As part of the educational tour, the students were met by Chief Executive Officer of GMA, Mr. Ernest Boateng, who urged them to use digital platforms and every opportunity available to harness their skills while in school.

GMA-UPSA-Visit

He said GMA welcomes such initiatives as part of Corporate Social Responsibility (CSR) efforts to introduce PR students to the agency side of PR practice.

Interacting with the students, Director of GMA, Ms. Emma Wenani said GMA is the agency of choice to learn from, owing to its world-class clientele, international awards, and wealth of experience across various industries.

“GMA has won the coveted IPR consultancy of the year award three times: first in 2013, 2015 and 2016 concurrently. Aside that, GMA has won Africa Best Employer Brand 2017 awarded by World HRD Congress, Best PR Agency in Corporate Communications 2016 awarded by the International Public Relations Association, among others.”

GMA-UPSA-VisitIn the course of the presentations, the students expressed a general appreciation for GMA’s current PR strategies used to execute key PR account campaigns. “We never knew this amount of work went into the campaigns that we see and read about”, one student said.

On behalf of the students, Kenneth Aidam, President of PReMSA thanked the management and staff of GMA for their warm reception and making their departmental week celebrations a success.

“We look forward to more partnerships with GMA where students can freely learn the best PR practices from the team at GMA. We are most grateful once again for the opportunity.”

Global Media Alliance is a focused Integrated Media & Entertainment Company with 20 years of experience and expertise in Broadcasting, Public Relations and Media Consultancy, Events Management, Creative Services, Digital and Brand Marketing. GMA is one of the leading PR Consultancies in the country with experience in the diverse segments of the public relations industry. GMA-UPSA-Visit

GMA is affiliated to Weber Shandwick and Fleishman Hillard, two of the top 5 PR firms in the world.

 

SOURCE: http://paakwesiforson.com/

Global Media Alliance International Women's Day Celebration

Global Media Alliance (GMA), a leading communication agency in Ghana, yesterday joined many organizations in the world to celebrate International Women’s Day. At a seminar organized by GMA for their female employees, the CEO of Afribiz Group Limited, Mrs. Janet Sunkwa-Mills, cautioned participants to be mindful of their brand and how they portray themselves as their personal brand plays a key role in their daily activities.

International Women's Day is annually marked on March 8 to recognize the achievements of women in society in social, economic, cultural and political areas. In recent times, many women as much as they keep their roles as the homemaker, have also taken up career roles in the corporate and entrepreneurial world.

The global theme for this year’s celebration is ‘Press for Progress’.

Speaking on the subject “Building my Career through Effective Communication and Packaging”, Mrs. Sunkwa-Mills said “It is important for us as ladies to pay some attention to how we look because our appearance, which is entirely our brand, says a lot about us before we communicate with words. It doesn’t mean you should look all expensive, but rather presentable wherever you find yourself”.

Speaking on the global theme for this year’s celebration, Mrs. Sunkwa-Mills further encouraged women to utilize their talents and skills in building their personal brands.

According to her “building your brand is not all about how you look but also how to communicate, connect and utilize your talent and skills”. She added, “It is important to set personal values and principles buttressed with your talents and skills, and inconsistency so as not to confuse people’s perception about you”.

Mrs. Mills who is also the Founder and Manager of Jane’M Salon and Spa further urged women present to be confident in who they are and what they do.

A Director at GMA, Ms. Emma Wenani, stated that “the theme for this year’s celebration of International Women’s Day is inspiring enough for us as women to pursue our ambitions to the very end. Women are unique in their contributions and in their roles in society”.

She also encouraged her female colleagues to demonstrate their skills with determination to be able to achieve their dreams while remaining particularly true to their personal brands.

Many organizations across the globe organize and execute various activities including workshops, donations, seminars and fora among others to appreciate the work of women and also show their support to them.

SOURCE: https://www.modernghana.com/news/840245/global-media-alliance-hosts-ceo-of-afribiz-group-limited-on.html