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995c310d 34f9 4143 8973 db5af567f610Ten companies were last Friday awarded at the second edition of the Ghana Beverage Awards (GBA) held at Alisa Hotel in Accra.

Guinness Foreign Extra Stout (FES), was adjudged Product of the Year and Beer of the Year while Manufacturer of the year went to Coca-Cola Bottling Company. Fruit Juice of the year went to Blue Skies and Energy Drink of the year was swept by Storm Energy.

GBA is an awards scheme which aims at honoring excelling beverage stakeholders in Ghana for their contribution to the country’s economy.

The CEO of Global Media Alliance, Mr. Ernest Boateng, said while delivering the closing remarks that, “It is evident that there are exciting times ahead for the Ghanaian Beverage industry and seeing what the key players are doing is a clear demonstration that there are good things in the pipeline. As a company, we see a very positive outlook in the coming years and we do want to assure all stakeholders that we are going to do all that is possible, working with you, to ensure our beverage brands have the International recognition”.

1ea9dfbf 8cba 4c72 932b 01342bfbee5dThe Special Guest of Honor, Mr. Yofi Grant, CEO of the Ghana Investment Promotion Centre expressed his excitement about the support of made-in-Ghana products through the event. He also reiterated that GIPC is working tirelessly to make Ghana the best place for investment in Africa.

Activities at the event included a spectacular jazz performance by Mister Okyere.

Organised by Global Media Alliance, the second edition was themed “Inspiring Excellence in the Ghana Beverage Industry”.

Global Media Alliance collaborated with recognized institutions such as the Food Research Institute (FRI) under CSIR, Consumer Protection Agency (CPA), Food and Beverage Association of Ghana (FABAG) and the Ghana Tourism Authority (GTA).

The event brought together different stakeholders in the Beverage industry.

See the full list of winners below:

  1. Product of the Year – Guinness Foreign Extra Stout (FES)
  2. Beer of the year – Guinness Foreign Extra Stout (FES)
  3. Water of the year – Bel Aqua
  4. Manufacturer of the year –  Coca-Cola Bottling Company
  5. CSD of the year – Coca-Cola
  6. Chocolate/Cocoa/Milk Beverage of the year – VitaMilk
  7. Spirit of the year – Castle Bridge
  8. Fruit  Juice of the year – Blue Skies
  9. CSR of the year –  Coca-Cola Bottling Company
  10. Energy Drink of the year – Storm Energy

King Promise performing at MMC LIVE 2018

World-renowned Magician and Illusionist, Larry Soffer, together with award-winning Ghanaian dancehall artiste, Samini, and others over the weekend thrilled hundreds of patrons at this year’s Music Magic and Comedy (MMC LIVE) Show in Accra.

It was indeed a night filled with excitement and laughter where patrons experienced the atmosphere of unified entertainment segments- music, magic and comedy all on one stage on one night, with a focus of promoting great talents in the entertainment industry.

The event witnessed a huge audience especially the youth, who had the opportunity to appreciate different entertainment skills. It was also a relaxation moment for all who were present.

The audience went wild with performances by DKB and Jacinta, who entertained the audience with rib-cracking jokes to the amusement of patrons. Their hilarious jokes excited patrons as they couldn’t sit but ask for more.  

The Magician, Larry Soffer, with his skills amazed and inspired his audience to ‘Believe to See’ instead of ‘Seeing to Believe.’ In so doing, he encouraged the audience to open their minds to new possibilities by believing in the impossible and, thereby creating their own dreams.

The audience were wowed with his magic moves like mind reading and mind illusions - he read people's minds and made someone read his mind (He did 4 types of this), breaking of a glass and a blindfold knife and balloon act.

For his part, King Promise, took the stage and treated patrons with enthralling performance. He performed songs like ‘Oh Yeah’, ‘Selfish’ among others which saw patrons sing along with him.

To climax the show, Samini, also tagged as the King of Live Band took over the stage and treated patrons with back to back hit songs. He performed songs like ‘Linda’, ‘Where My Baby Dey’, ‘Sweet Mistake’, ‘Samini’, and ‘My Own’ among others.

Other performances from Ghana’s favorite Patapaa (One Corner), Waris, a young talented Comedian, Mizter Otchere, a Saxophonist and Jahlead, an upcoming musician, who also had their time on stage to showcase their talents.

Not only did patrons have fun with music, magic, and comedy, but also witnessed the launch of the new Huawei Y7 Prime 2018. Lucky patrons won amazing souvenirs like mobile phones, branded water bottles and headsets from Huawei Ghana.

Filled with so much pleasure, Joyce Amoah, a patron, expressed her excitement after the event saying “It was indeed an enjoyable night. My friends and I really had fun and wish this event is organized every month. We look forward to more next year and we won’t miss it for anything”.

The Chief Executive Officer of Global Media Alliance, Mr. Ernest Boateng, speaking on behalf of the organizers of the event, expressed the company’s commitment to continue to provide quality entertainment for Ghanaians and promote talents through platforms like the MMC Live.

The 2018 MMC live was organized by Global Media Alliance with support from Huawei, African Royal Liquor, Rwandair, Swiss Spirit Hotel, Archbert Premier Media, Happy FM, YFM, e.tv Ghana, Atinka TV, Citi FM, Homebase TV, Graphic Showbiz, Daily Guide, Business and Financial Times Newspaper and Today Newspaper.

Public Relations Trends for 2018

It’s that time of year again where Public Relations (PR) persons will gather to strategize for the 2018 fiscal year. To make this year’s planning different, I will be sharing some strategic ideas, communication trends and international best practices.

If you plan on soaring in 2018, here are some ideas to pay attention to.

 

VISUAL STORYTELLING

In 2017, many companies spent a chunk of their communication budget on broadcast media alone. We can’t keep paying over GHS 6000 for TV news coverage when Facebook Live is free, effective and interactive. We can’t pay for a channel or segment our target audience don’t watch, listen to or read. Feel free to disagree though.

Ask yourself this: “are the demographic factors of my target audience in sync with my choice of media platform?” At the end of the day, we as PR practitioners must review what works in our industry and what doesn’t.

The power of video is undeniable. More than 8 billion average daily views and 100 million hours of video are watched every day on Facebook. As PR and business practitioners living in Ghana, I’m not sure we have milked the dawn of video storytelling enough.

I don’t know if you have noticed also that attention span is shortening. People hardly read newspapers from cover to cover. People hardly listen to news from the beginning to end, etc.

Dear PR people, if you are not harnessing the video era, start now. Go to UdemySkillshare and the Khan Academy to take free online courses.

         Related: Why I Quit Career Networking and Why You Should Too

MEASUREMENT

Most people at agencies or with client start off their PR career doing media monitoring and clippings. This necessary evil has become a trend the world over. Because of time and staff constraints, the average PR practitioner monitors for monitoring sake. No trends, patterns, opportunities and the deeper analysis are suggested for planning. I dare say the absence of project/campaign measurement has fuelled the perception that PR doesn’t bring much to the table.

In 2018, let the relevant measurement tools and analytics do the talking in our reports. Tools like AMEC Integrated Framework and Google Analytics can help with PR campaign measurement. You can take free webinars on measurement at Ragan’s Measurement for Communicators Conference.

             Related: How My First Note To Self Prepared Me For 2018

Let’s look at more PR measurement tools below:

TrendKiteTrendkite’s PR analysis helps to know PR’s true impact. It does this by measuring impact, enhancing quality coverage, and strategically shaping your approach to PR.

GorkanaMedia database, monitoring and social media analysis

MeltwaterMeltwater offers the largest global media database, ensuring you’ve found all of your media mentions. With intuitive dashboards and one-click reports, it’s easy to demonstrate campaign performance and ROI.

Newsmeter: Newsmeter is an online global news tracker service with an award-winning indexing technology. Our platform traces all the global news resources around the world continuously. Our platform has the capability to gather all published news together and generates detailed reports on topics that interest you by analyzing these news articles.

Talkwalker: Protect, measure and optimize the impact of your brand communication with our leading social listening and analytics suite

Hootsuite: Manage all your social media in one place. From finding prospects to serving customers,
Hootsuite helps you do more with your social media.

TweetReach: Monitor all the topics and profiles important to you on Twitter, Instagram and Facebook. Improve your social media strategy and execution across social media with Union Metrics.

               Related: Five Most Abused News Headlines in Ghana

MUST HAVE TOOLS/SOFTWARE

Departments like Marketing, Finance, Operations, etc. have always questioned how PR budget is used. Some practitioners are not able to justify in detail how a campaign’s performance is linked to ROI. In an era of Artificial Intelligence (AI), PR divisions must invest in platforms that provide value and analysis on projects.

CisionThe award-winning Cision software brings together the elements you need to engage the right influencers, get coverage, achieve measurable results and manage your campaigns. Cision circulates media stories globally and with so much convenience. Hence there’s no need to bother media cabal here in Ghana to publish your stories for you; the system does the distribution for you.

Trello: Trello lets you work more collaboratively and get more done. Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way.

MentionMention monitors millions of sources in 42 languages, helping you stay on top of all brand mentions. It monitors social networks, news sites, forums, blogs or any web page. The app lets you keep track of your team’s actions, shares alerts and assigns tasks. Generating reports and exporting mentions can help you get a snapshot of your mentions by source or language over a selected period of time.

2018 WORLDWIDE PR CONFERENCES

If you are looking to attend PR conferences, submit a proposal to speak, or get an award, scroll down. The list covers most prestigious PR events, juicy training programs and the likes.

PRWeek AwardsPRWeek Awards celebrates the best of the best corporate, agency, nonprofit, etc. and the work they produced during the entry period. Within its 19 years of existence, only 39 trophies are awarded each year.        Date: March 15, 2018     Location: New York City (Finalists will be announced for 2018 on December 6, 2017).

African Public Relations Association (APRA)The 30th edition of the annual APRA conference is themed “Re-PResenting Africa”. The conference will consist of plenary sessions, workshops and trending case studies. It will continue the quest to change Africa’s narrative by further defining strategies for driving such change. Emphasis will be on storytelling as a tool of public relations.   Date: May 9-11, 2018       Location: Gaborone, Republic of Botswana

International Association of Business Communicators (IABC) World ConferenceThe IABC World Conference is a long-standing, global professional development event that typically draws 1,000 to 1,200 attendees from around the world.                              Dates: June 3-6, 2018      Location: Montreal, Quebec

Arthur Page Society Annual Conference

Dates: September 23-25, 2018
Location: Washington, D.C.

PR Society of America (PRSA) International Conference

Dates: October 7-9, 2018
Location: Austin, Texas

Related: Social Media: Send to 20 People Dey Bore

 

BONUS POINTS

  • Further your education
  • Join a local or international PR body and partake seriously
  • Earn your space in your company, PR industry and in the corporate world
  • Carve a social media voice
  • Invest in relevant apps and trainings worldwide
  • Access quality and high-resolution images on PixabayFlickrFreepik and other free platforms.

OVER TO YOU

What are you looking forward to learning more about in 2018? I’d love to hear about what new skills, trainings, services that weren’t captured in this piece.

#PublicRelations #Communications #TeamPR #PRrevolution #ReinventingYourself #BetterVersionOfYou

Story By Paa Kwesi Forson

Paa Kwesi is a PR practitioner with one of Ghana’s finest PR agencies, Global Media Alliance Connect with him on LinkedIn @paakwesiforson.

GMA-UPSA-Visit

Ghana’s leading PR agency, Global Media Alliance (GMA) has hosted 40 students from the Public Relations Management Students' Association (PReMSA) of the University of Professional Studies (UPSA) to give them in-depth understanding and practical view of Strategic Public Relations in the workplace.

As part of the educational tour, the students were met by Chief Executive Officer of GMA, Mr. Ernest Boateng, who urged them to use digital platforms and every opportunity available to harness their skills while in school.

GMA-UPSA-Visit

He said GMA welcomes such initiatives as part of Corporate Social Responsibility (CSR) efforts to introduce PR students to the agency side of PR practice.

Interacting with the students, Director of GMA, Ms. Emma Wenani said GMA is the agency of choice to learn from, owing to its world-class clientele, international awards, and wealth of experience across various industries.

“GMA has won the coveted IPR consultancy of the year award three times: first in 2013, 2015 and 2016 concurrently. Aside that, GMA has won Africa Best Employer Brand 2017 awarded by World HRD Congress, Best PR Agency in Corporate Communications 2016 awarded by the International Public Relations Association, among others.”

GMA-UPSA-VisitIn the course of the presentations, the students expressed a general appreciation for GMA’s current PR strategies used to execute key PR account campaigns. “We never knew this amount of work went into the campaigns that we see and read about”, one student said.

On behalf of the students, Kenneth Aidam, President of PReMSA thanked the management and staff of GMA for their warm reception and making their departmental week celebrations a success.

“We look forward to more partnerships with GMA where students can freely learn the best PR practices from the team at GMA. We are most grateful once again for the opportunity.”

Global Media Alliance is a focused Integrated Media & Entertainment Company with 20 years of experience and expertise in Broadcasting, Public Relations and Media Consultancy, Events Management, Creative Services, Digital and Brand Marketing. GMA is one of the leading PR Consultancies in the country with experience in the diverse segments of the public relations industry. GMA-UPSA-Visit

GMA is affiliated to Weber Shandwick and Fleishman Hillard, two of the top 5 PR firms in the world.

 

SOURCE: http://paakwesiforson.com/